Gain Leverage for Your Internet Business by Re-Using Content
According to the Wikipedia dictionary, leverage is “A force compounded by means of a lever rotating around a pivot” and “By extension, any influence which is compounded or used to gain an advantage.” The second component of that definition has the most applicability for home-based businesses.
Leverage is generally described in either fiscal or mechanistic terms, but it applies to many different situations as well, including the world of online businesses.
So how shall we interpret “any influence” for our affiliate income businesses?
One of the fastest and easiest ways for an affiliate income business to leverage our results is by re-using accessible content. I’m sure you’ve seen the countless ebooks currently advertised on the internet - most of these are examples of re-using content, although some may have been originally written as ebooks, most began as a single blog post, or a response to a customer email, perhaps even some FAQs.
Financially, the leverage benefit is generally written as a ratio of some kind, for example, a debt-to-equity ratio. Such ratios are useful for bookkeepers, but that is not the audience I’m addressing here.
What advantage can we realize by leveraging our existing content? Consider the following simplistic example (no rocket science here): Assume you could write a single document for one customer in ten hours and then sell it for $50.00. You have earned $50.00, but it took 10 hours of your time to earn that $50.00; effectively, you would have earned about $5 per hour (less than the current minimum wage) for your work but you would not have made any profit on that sale.
If, however, you take that same document (and change it to remove any non-generic info) and offer it as an ebook via the Web for $19.95, and that you ultimately sell 100 copies of your published ebook. You would have earned $1995, and if you deduct the $50 to create the primary article with a reduction of another $5 to remove any customer/proprietary info, that would leave you with an increased profit of $1940.00.
This simple example demonstrates the leverage advantage, specifically the benefit obtained from re-using existing content.
Once we become familiar with leverage, we can learn how to apply it in many different ways to our businesses. This article has addressed one of those ways. Other articles will discuss other ways that affiliate businesses can improve ROI by using leverage.
If you like what you’ve just read, and would like to learn how to use leverage to help put your income on autopilot, get the Infinite Income Plan here.
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