Can You Make A Profit From The New AdSense Applications for Mobile Devices?
We might have known that it would only be a matter of time before the ubiquitous Google AdSense machine started to tie in to the mobile applications market. As everyone expected, there has been an incredible amount of interest for smartphone applications, and it seems that there’s no limit in sight. Downloadable applications proliferate for Apple iPhone and Android platforms.
Google is currently pushing into the mobile ad market, as they’ve recently been testing text and graphical ads in a private beta form. The web-behemoth has expanded its field testing and is playing with contextual ads for both platforms. Google has said that the ads can be targeted by “application, location, categories and/or specific keywords.”
Program developers can insert a snippet of code within their applications, allowing iPhone and Android powered handsets to display ads. This effectively synchronizes the application with the Google ad network and opens up significant earning opportunities down the road.
One of the main difficulties associated with the current method is, as usual, getting past the common consumer “ad resistance”. Harold Steinberg, director of business development for Urbanspoon (one of Google’s startup development partners in the venture) concurs. “What we are looking for… is to allow the user to look at the whole application as one and not say, “oh, that’s an ad, I’m not going to pay attention to it.”” If the ad is successfully integrated within the application there is more chance that the consumer will interact with it thus allowing the application developer and Google to make money.
While Google is keeping a lid on things at the moment, and only proceeding in beta with a small group of highly qualified partners, it has (as always) a distinct advantage in this marketplace. When Google opens up and allows marketers to select mobile applications as part of their overall AdSense campaigns, bidding will increase significantly and ad rates will go up.
As the smart phone market continues to see incredible growth - and the future looks particularly bright, you can expect there to be world wide interest in this platform and unprecedented earnings potential up for grabs. Mobile application usage is expected to quadruple in five years and Google is perhaps banking on the fact that those eyeballs will be drawn to mobile AdSense.
Adam Toren, Co-Founder of Young Entrepreneur, specializes in maximising the profitability of failing businesses with his own unique ‘bottom line’ method. Adam, along with his brother, have established, bought and then sold on an assortment of companies in recent years. At present, they own and operate a very successful publishing company and variety of online businesses.
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